Most Convincing Anti Smoking Approaches

The key to the success of an advertisement lies in its ability to convince. And those of you who have a loved one who smokes will know how difficult it is to convince them against it. Generally, an advertisement convinces through attraction, but in the case of an anti smoking ad however, the goal of convincing can be achieved only through repulsion.

We have compiled a list of ads that we think are quiet convincing, and categorized them under different approaches. Take a look at them and if you think that they are convincing enough, you could probably show them to those whom you want to quit smoking.

1. ‘Health hazard’ approach:

The most common approach to anti smoking ads is by highlighting its ill effects on ones health. There is considerable debate about the effectiveness of this approach as not all people who take up smoking are ignorant of its hazards. Eighty percent of smokers are fully aware of its hazards and yet they continue to smoke.

2. Satirical approach:

Some ads use satire as a tool to provoke thought. These could be sarcastic, witty and in some cases even funny. Their effectiveness again varies because different people react differently to ridicule, and many of these ads aim at ridiculing smokers and the act of smoking.

3. Passive smoking approach:

A direct target to the conscience of smokers; these ads are aimed at those who say ‘my health is not your problem’. Passive smoking is as harmful as smoking, and this is the message that ads of this approach convey.

4. ‘Harmful to children’ approach:

The most convincing approach is through children. These ads are targeted at the conscience of parents who smoke, and for good reason. Children who are exposed to smoking at home are more likely to pick up the habit earlier than those who are not subjected to parents smoking at home.